We Care About Our Creators
TLA is a boutique management agency representing digital top-tier influencers, each who bring their unique backgrounds, skills and expertise to the forefront of an evolving digital landscape. With the goal to help content creators maximize their full creative potential and build brands through an array of services including management, career growth and branding. Lilac is committed to continuously celebrating and encouraging greater diversity in campaigns and breaking the norm.
Our Work
Trevor x Dose of Colors
This limited edition collection combines Dose of Colors’ high-quality makeup with Trevor’s transformative vision. Together, they created a line celebrating individuality and self-expression. It includes a 15-pan eyeshadow palette (9 shimmer/iridescent shades and 6 neutral mattes), a plumping lip gloss, and dual-ended black and white liquid eyeliner. 5% of sales support the It Gets Better Project, empowering LGBTQIA+ individuals.
The Lilac Motel: Coachella 2024
The Lilac Motel was truly one of our standout experiences at Coachella—a vibrant activation dedicated to celebrating inclusivity, diversity, and unapologetic self-expression. It was a space where our Lilac Creators could come together, bond, and make unforgettable memories in an environment built just for them. A huge thank you to our incredible sponsors, Essence Cosmetics and Catrice, for helping bring this vision to life.
Lilac Festival
Our second annual activation celebrating individuality, inclusivity, diversity, and self-expression at Coachella. A bonding and fun experience dedicated to our exclusive creators. Thank you to our sponsors Revlon, Bloom Nutrition, and Eva NYC for making this possible.
Brand Partnerships
We manage all incoming and outgoing brand collaborations for our talent—handling outreach, negotiation, and execution to ensure every partnership feels aligned, authentic, and beneficial to your long-term goals.
Career Growth & Development
Your growth is at the core of The Lilac Agency. We help you set meaningful goals, elevate your skills, and expand your network through exclusive event invitations that connect you with brands and fellow creators.
Creative Collaborations
From global brand campaigns to co-created products, we help bring your creative ideas to life. Whether it’s modeling, product launches, or building your own brand, we’re here to support your biggest visions.
Branding Strategy
We provide tailored marketing and branding guidance to help you strengthen your platform and increase your visibility. From personal branding to podcast launches, merch, or new product ideas—we help position you for long-term success.
Mental Health Advocacy
Your well-being matters. We prioritize support, balance, and a safe space where creators feel understood, valued, and encouraged.
Relationship-First Approach
Trust is everything. We focus on building genuine, long-term relationships—never transactional—so real success can grow from real connection.
Workshops & Webinars
We host exclusive webinars and workshops with brands and industry experts to help you stay informed, empowered, and ahead of the curve.
Community Building
We love bringing our creators together. Whenever possible, we invite multiple talents to the same events to foster connection, collaboration, and a strong Lilac community.
Close Friends Updates
Each week, our exclusive Close Friends Stories deliver quick updates on trends, platform changes, and new opportunities—keeping you informed with ease.
Transparency
We keep it real. Honest communication and clear expectations—always. No fluff, no confusion, just what’s best for you.