We Are Influencer & Brand Matchmakers

Our Mission

The Lilac Agency was founded in 2015 by Latina entrepreneur Tatiana Bolaños and her incredible team of women with one mission in mind: to uplift and represent diverse voices in the digital space.
What started as Tatiana’s dedication to creating a more inclusive space has evolved into a full-scale talent agency that represents creators of every background. Though The Lilac Agency is rooted in Tatiana’s Latina perspective, its mission has always been to support anyone who aligns with its values of integrity, diversity, and community.
As a full-service boutique agency, Lilac helps creators reach their fullest potential through personalized brand management, consulting, and strategic partnerships.
What sets Lilac apart is its mental health–first mindset—placing creators’ wellbeing before transactions and building authentic, lasting relationships.
Proudly woman-led, The Lilac Agency stands for inclusivity, diversity, and empowerment. Under Tatiana’s leadership, Lilac has become more than an agency—it’s a family where creators feel supported, celebrated, and inspired.

Tatiana Bolanos

Founder, CEO & SVP of TalenT

Creating a diverse agency is something Tati always strived to achieve, and that’s exactly what she set out to do when she founded TLA in 2015. Tati is passionate about helping others and her Latinx community. She treats every client like family — helping them with their careers and celebrating their achievements is the highlight of her job. She’s a strong advocate for a mental health first, business second ideology. Fun facts about Tati: her hobbies are spinning bikes, hiking, and traveling; her favorite food is sushi; and her favorite type of music is reggaetón.

Michelle Paz Marin

Senior Talent Manager
Michelle is the Brand Partnerships Manager at The Lilac Agency. For the past two years, she has strived to build a strong foundation with her creators and bridge the gap between diversity and inclusion with brands. She received her degree from UNLV in Journalism with an emphasis in Integrated Marketing. Michelle loves traveling, entrepreneurship, and all things social!

Alaina Vega

Executive Assistant
Alaina works as an assistant to our CEO, helping with organization, scheduling, and more. She’s 22 years old and was born and raised in Arizona. She owns a small lash brand as well as a vending machine. Alaina loves reading and writing, enjoys podcasts, and can't wait to travel the world!

Adriana Arellano

Senior Talent Manager
Adriana is a Senior Talent Manager at TLA. Her goal is to share a growth & positive mindset with everyone. She loves all things makeup/beauty, going to early morning gym sessions and if there’s enough time, watching sunrises at the beach with her fur baby after work. She is excited for all things coming her way in her professional & personal life!

Mendy Nguyen

Social Media Marketing Coordinator
Mendy is a Social Media & Marketing Coordinator at The Lilac Agency. She graduated from ASU with a bachelor's degree in Digital and Integrated Marketing Communications. She loves all things related to the beauty industry and social media! Mendy is a mom of two lovely tabby cats and she enjoys spending her time with her family and friends.

Evelyn Sorto

TALENT Coordinator

Evelyn is a dedicated Talent Coordinator who keeps everything running smoothly at The Lilac Agency. She is loving her new life in Arizona, especially her warm desert weather and scenic hikes. When she’s not exploring the outdoors, she’s in the kitchen perfecting her specialty meals. Her loyal pup, Stitch is always by her side, making every adventure even better.

Ashley Lopez

HR ACCOUNTANT

Ashley is our HR Accountant at The Lilac Agency. She graduated from NAU with her BA in Marketing. Ashley is a mom of two beautiful girls and is passionate about all things fashion. She enjoys being a mom and loves to bake on her spare time.