Be a part of the Lilac experience 

We are talent matchmakers. We believe Lilac can transform influencer marketing as we work with diverse markets and multicultural talent. It is our mission to bring diversified and inclusive talent. We want to bridge cultural divides and build awareness. 

Lilac finds the means to understand your audience. Finding what fits and aligns with your brand is key. We want to make the biggest impact and by doing so we focus on generating awareness and identifying the right talent. Building relationships and a successful campaign makes an impactful performance. 

 

 Rue 21 2021 Pride Influencer-Driven Campaign

The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for LGBTQ youth. They work to provide crisis services, peer support, research, advocacy and education with a mission to end suicide among LGBTQ young people.

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Rue 21 Case Study

  • Who is Rue 21?

    Rue 21 is an American specialty retailer of women's & men's casual apparel and accessories. rue21 is different! They work fast so that they can bring you the newest styles that don’t exist anywhere else. They believe that fashion should be fun and accessible to all. Those jeans should be well made and worn just about everywhere. And that those endless nights you’ll always remember should be spent in clothes that make you look and feel great. Rue 21 embraces Diversity and inclusion!

  • Type Of Campaign

    2021 Pride fashion campaign.

  • How Did We Help?

    The Lilac Agency helped with their influencer marketing raising brand awareness for Pride month by seeking talented individuals to promote their new pride collection. Focus for this campaign was engagement, awareness and content creation for organic usage.

  • Platforms

    Instagram and TikTok

  • Campaign Details

    The Lilac Agency leveraged 7-8 creators across IG and TikTok. Influencers promoted 1 TikTok, 1 carousel post and 1 story to share their pride story. They exceeded impression goals and provided beautiful content for social media reposting.

 

Rue 21 2021 Hispanic Heritage Month- Driven Campaign 

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Rue 21 Case Study

  • Who is Rue 21?

    Rue 21 is an American specialty retailer of women's & men's casual apparel and accessories. rue21 is different! They work fast so that they can bring you the newest styles that don’t exist anywhere else. They believe that fashion should be fun and accessible to all. Those jeans should be well made and worn just about everywhere. And that those endless nights you’ll always remember should be spent in clothes that make you look and feel great. Rue 21 embraces Diversity and inclusion!

  • Type Of Campaign

    2021 Hispanic Heritage Month fashion campaign.

  • How Did We Help?

    The Lilac Agency helped with their influencer marketing raising brand awareness for Hispanic Heritage month by seeking talented individuals to promote their new pride collection. Focus for this campaign was engagement, awareness and content creation for organic usage.

  • Platforms

    Instagram and TikTok

  • Campaign Details

    The Lilac Agency leveraged 8 creators across IG and TikTok. Influencers promoted 1 TikTok, 1 carousel post and 1 story to share their pride story. They exceeded impression goals and provided beautiful content for social media reposting.