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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/22f70792-c1c0-48eb-8842-adae0a168b63/Not+just+%E2%80%98blending%E2%80%99+in%2C+making+them+look+TWICE+with+the+new+%40lorealparis+Infallible+Skin+Ink+2-i.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/40b8e8ba-a365-4a97-8fb3-389a795b7949/such+a+fun+night+with+%40tastesalud+%F0%9F%92%97%F0%9F%87%B2%F0%9F%87%BD%E2%9A%BD%EF%B8%8F.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/154e045a-dcdb-4259-8bdc-956fc72bb14b/Spill+the+Content+%F0%9F%93%B9+The+new+era.De+mi%CC%81%2C+para+ti+%E2%80%94+la+creadora+que+nunca+deja+de+aprender%2C+crear+.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/a7300aac-774b-4af2-a3eb-b0c8150daf7f/557431276_18374444989197694_5532058050271328560_n+%281%29.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/456f05b2-ae8a-48ff-81ab-552b7e7be945/%F0%9F%92%96%F0%9F%8C%B8%F0%9F%8E%80%F0%9F%A9%B0-eyes%40hudabeauty+empowered+eyeshadow+palette%40morphebrushes+flickering+sands+palette%40macc.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/1db2abe8-0793-40b6-8a4e-d6cff2d069e8/an+iconic+night+with+%40narsissist+%F0%9F%96%A4+I+did+a+full+face+of+their+makeup+for+this+event+and+IM+OBSE.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/250e20c6-ce9b-4f1f-8784-4a3a59c6873c/Sunday+Funday+with+%40clarinsusa+%F0%9F%A4%AD%E2%99%A5%EF%B8%8F.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/b99079ad-fefb-42ac-8db7-17db9b24f008/I+could+walk+for+hours+in+nyc+3.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thelilacagency.com/pop-one daily 0.75 2026-01-06 https://www.thelilacagency.com/pop-two daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/cbf16a07-c67b-4865-8d3b-5a9fbb6afdc4/NEW+LOGO+2026.png pop-two - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/679ba014-e1b5-40a4-8abd-b3a41aed0718/The+Lilac+Agency+-+For+Web_Brand+Mark+-+Onyx-53.png pop-two - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thelilacagency.com/about daily 0.75 2026-02-27 https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/ac40cd2d-3566-41d2-b14d-2888e57d9836/IMG_9251.JPG https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/4726a17d-74dc-40d2-8870-a1e65ec5461e/Screenshot+2025-02-23+at+6.18.27%E2%80%AFPM.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/6372bbeb-e9bd-4967-a1ab-db611fc899fb/lilac44189crop.jpg About - Michelle Paz Marin Senior Talent Manager Michelle is the Brand Partnerships Manager at The Lilac Agency. For the past two years, she has strived to build a strong foundation with her creators and bridge the gap between diversity and inclusion with brands. She received her degree from UNLV in Journalism with an emphasis in Integrated Marketing. Michelle loves traveling, entrepreneurship, and all things social! https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/f5efda12-f0aa-4ce9-bb32-21749b3b042c/Screen+Shot+2023-07-07+at+3.31.58+PM.png About - Alaina Vega Executive Assistant Alaina works as an assistant to our CEO, helping with organization, scheduling, and more. She’s 22 years old and was born and raised in Arizona. She owns a small lash brand as well as a vending machine. Alaina loves reading and writing, enjoys podcasts, and can't wait to travel the world! https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/bf14b5b8-03bd-4751-939f-30320bf15fbe/Screen+Shot+2023-07-08+at+4.48.42+PM.png About - Adriana Arellano Senior Talent Manager Adriana is a Senior Talent Manager at TLA. Her goal is to share a growth & positive mindset with everyone. She loves all things makeup/beauty, going to early morning gym sessions and if there’s enough time, watching sunrises at the beach with her fur baby after work. She is excited for all things coming her way in her professional & personal life! https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/92678167-f461-43f2-b712-21e24626c30d/IMG_7157.png About - Mendy Nguyen Social Media Marketing Coordinator Mendy is a Social Media & Marketing Coordinator at The Lilac Agency. She graduated from ASU with a bachelor's degree in Digital and Integrated Marketing Communications. She loves all things related to the beauty industry and social media! Mendy is a mom of two lovely tabby cats and she enjoys spending her time with her family and friends. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/e6ac83eb-04ef-4bd7-89de-21bc1ceeda84/Evelyn+%E2%80%98s+headshot.jpeg About - Evelyn Sorto TALENT Coordinator Evelyn is a dedicated Talent Coordinator who keeps everything running smoothly at The Lilac Agency. She is loving her new life in Arizona, especially her warm desert weather and scenic hikes. When she’s not exploring the outdoors, she’s in the kitchen perfecting her specialty meals. Her loyal pup, Stitch is always by her side, making every adventure even better. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/d40a653f-e62b-42bc-b7e1-6d9c2b21f9d7/Kim.png About - Kimberly Guerrero Talent Coordinator Kimberly is a Talent Coordinator at The Lilac Agency. She obtained her BA in Sociology at SJSU where she researched race and ethnicity. She is empowered with her deep passion for inclusion in the world of entertainment and how we take space in media. She loved Latino music, concerts, and trying new coffee shops. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/22aedff7-010d-452c-8311-52b2c44498b6/Ashley%E2%80%98s+headshot.png About - Ashley Lopez HR ACCOUNTANT Ashley is our HR Accountant at The Lilac Agency. She graduated from NAU with her BA in Marketing. Ashley is a mom of two beautiful girls and is passionate about all things fashion. She enjoys being a mom and loves to bake on her spare time. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/047b79e3-bdb1-43af-b81a-b5e7438f3859/Untitled-1.png About - Anastasia Garcia TALENT MANAGER Anastasia is a Talent Manager at The Lilac Agency. With 6 years of experience supporting online businesses and creators, she brings a strong background in operations and relationship management to help partnerships run smoothly from start to finish. Outside of work, she’s a proud girl mom who loves iced coffee runs, prioritizing her self-care and health journey. https://www.thelilacagency.com/our-work daily 0.75 2026-03-31 https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/8885f6df-d958-41ae-87fb-59305a904cc6/2.png Our Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/bcb47b76-314a-4f45-abe2-5fc6be3a710b/IMG_9565.jpeg Our Work - Trevor x Dose of Colors This limited edition collection combines Dose of Colors’ high-quality makeup with Trevor’s transformative vision. Together, they created a line celebrating individuality and self-expression. It includes a 15-pan eyeshadow palette (9 shimmer/iridescent shades and 6 neutral mattes), a plumping lip gloss, and dual-ended black and white liquid eyeliner. 5% of sales support the It Gets Better Project, empowering LGBTQIA+ individuals. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/16d50062-08f5-4f46-91c8-d28cb40b4d5b/The+Lilac+Motel%3A+Coachella+2024.jpeg Our Work - The Lilac Motel: Coachella 2024 The Lilac Motel was truly one of our standout experiences at Coachella—a vibrant activation dedicated to celebrating inclusivity, diversity, and unapologetic self-expression. It was a space where our Lilac Creators could come together, bond, and make unforgettable memories in an environment built just for them. A huge thank you to our incredible sponsors, Essence Cosmetics and Catrice, for helping bring this vision to life. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/6bda82af-e154-4375-8b17-0f404392be37/IMG_0916.jpg Our Work - Lilac Festival Our second annual activation celebrating individuality, inclusivity, diversity, and self-expression at Coachella. A bonding and fun experience dedicated to our exclusive creators. Thank you to our sponsors Revlon, Bloom Nutrition, and Eva NYC for making this possible. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/14c64c49-e428-497e-8ffd-bd41bd858792/Screenshot+2022-04-03+at+17.37.42.jpg Our Work - Brand Partnerships We manage all incoming and outgoing brand collaborations for our talent—handling outreach, negotiation, and execution to ensure every partnership feels aligned, authentic, and beneficial to your long-term goals. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/d797f27d-85b5-4017-ba4e-39fcd5e70184/277521559_147141104475890_4525943051705812834_n.jpg Our Work - Career Growth & Development Your growth is at the core of The Lilac Agency. We help you set meaningful goals, elevate your skills, and expand your network through exclusive event invitations that connect you with brands and fellow creators. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/b7e80316-e5e3-4ecd-ab43-a8e94d20853d/277544158_3166321320277188_4528430861539339575_n.jpg Our Work - Creative Collaborations From global brand campaigns to co-created products, we help bring your creative ideas to life. Whether it’s modeling, product launches, or building your own brand, we’re here to support your biggest visions. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/4fe32131-9cd6-4863-97ae-a04c58f24196/201301959_490781172206900_4947146474682877675_n.jpg Our Work - Branding Strategy We provide tailored marketing and branding guidance to help you strengthen your platform and increase your visibility. From personal branding to podcast launches, merch, or new product ideas—we help position you for long-term success. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/2e00d0ab-1d14-413d-91ff-1a45c429a2cc/Dokumentas+be+pavadinimo.jpeg Our Work - Mental Health Advocacy Your well-being matters. We prioritize support, balance, and a safe space where creators feel understood, valued, and encouraged. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/5613433a-2bfa-4d85-917d-30ecefcfc392/Dokumentas+be+pavadinimo.jpeg Our Work - Relationship-First Approach Trust is everything. We focus on building genuine, long-term relationships—never transactional—so real success can grow from real connection. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/57d6db25-2011-48dd-8673-44da242b0a1a/503493895_18514732171020592_9064092793691373872_n+%281%29.jpg Our Work - Workshops & Webinars We host exclusive webinars and workshops with brands and industry experts to help you stay informed, empowered, and ahead of the curve. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/16d50062-08f5-4f46-91c8-d28cb40b4d5b/Dokumentas+be+pavadinimo.jpeg Our Work - Community Building We love bringing our creators together. Whenever possible, we invite multiple talents to the same events to foster connection, collaboration, and a strong Lilac community. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/16d50062-08f5-4f46-91c8-d28cb40b4d5b/Dokumentas+be+pavadinimo.jpeg Our Work - Close Friends Updates Each week, our exclusive Close Friends Stories deliver quick updates on trends, platform changes, and new opportunities—keeping you informed with ease. https://images.squarespace-cdn.com/content/v1/622b1072b32e775c73f97c73/1767714658406-ZJQ98KX6T2FAEA1V3CYJ/unsplash-image-mD8_A77YN2Q.jpg Our Work - Transparency We keep it real. Honest communication and clear expectations—always. 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